That's just a story you are telling yourself.

That's just a story you are telling yourself.

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Why We Say “They’re All the Same” but Expect to Be Seen as Unique
The hidden double standard in politics, culture, and human behavior
 • 
Nigel Dessau
Lies, Made-Up Facts, and Repeated Misinformation
Knowing the difference and not falling into a trap
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Nigel Dessau
Tribal Minds: Why We Choose Groups That Reflect Our Aspirations, Not Our Realities
Understanding the psychology behind group identity, aspirational selves, and the hidden truths of belonging
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Nigel Dessau
What your Hogwarts house affiliation says about you
Why We Gravitate Toward a Hogwarts House—Even As Adults
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Nigel Dessau
Anchored and Adrift: Why We Buy What We Don’t Really Want
How a hidden bias hijacks everyday decisions — and what smart marketers can do about it.
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Nigel Dessau

May 2025

The Illusion of Transparency: Why You’re Not as Obvious as You Think
Overcoming the Fears and Miscommunications
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Nigel Dessau
The Gambler’s Fallacy: When Your Brain Lies About Luck
How This Common Bias Affects Gambling, Investing, and Everyday Decisions
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Nigel Dessau
The Two Versions of You: Why Your Memory May Lie to You
How the Experiencing Self and Remembering Self Shape Your Choices
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Nigel Dessau
How not to be tricked by the inevitable return to average
Why Extreme Highs and Lows Rarely Last—and How to Make Smarter Decisions
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Nigel Dessau
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April 2025

Your Eyes Aren’t Cameras, and Your Brain Isn’t a Recorder—So Why Do You Trust Them?
How perception, memory, and bias distort reality—and what you can do about it
 • 
Nigel Dessau
The Hidden Cost of Saying What You Don’t Believe
How Preference Falsification Shapes Our Choices, Relationships, and Society
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Nigel Dessau
Why Your Private Feelings Aren’t as Obvious as You Think
Understanding the Illusion of Transparency
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Nigel Dessau
© 2025 Nigel Dessau
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