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The IKEA Effect: Why We Love the Things We Build (Even When They’re Terrible)
How pride and effort distort our judgment — from flat-pack furniture to business strategy.
Published on That's just a story you are telling yourself.
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Nov 14
The IKEA Effect: Why We Love the Things We Build (Even When They’re Terrible)
How pride and effort distort our judgment — from flat-pack furniture to business strategy.
Nov 10
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Nigel Dessau
1
Why “What Doesn’t Kill You Makes You Stronger” Maybe Psychologically Wrong
Resilience isn’t automatic. Sometimes what doesn’t kill you just leaves scars.
Nov 3
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Nigel Dessau
October 2025
Why People Double Down on Lies (Even When Caught)
Sometimes the lie isn’t about facts. It’s about control.
Oct 27
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Nigel Dessau
Passive–Aggressive Behavior Explained
Why people say ‘I’m fine’ when they’re not—and what’s really going on in their head.
Oct 20
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Nigel Dessau
Expectation Bias: The Trap That Makes Expensive Wine Taste Better
How your assumptions filter reality—and how to catch yourself before they cost you.
Oct 13
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Nigel Dessau
Why You Can’t Trust Your Own Memories
The misinformation effect shows how easily our minds rewrite the past—sometimes with pasta, sometimes with prison sentences.
Oct 6
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Nigel Dessau
2
1
September 2025
The Paradoxes of Productivity in a Hybrid World
10 productivity traps every hybrid team falls into—and how to avoid them.
Sep 29
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Nigel Dessau
Why That Meeting Felt Like a Threat: Understanding the SCARF Model of Human Motivation
Your brain responds to social situations like life-and-death moments. Here’s how David Rock’s SCARF model can transform how you lead, manage, and…
Sep 22
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Nigel Dessau
The Trap of the First Label: How Stereotyping Shapes Our Minds—and Our Mistakes
We think we’re being efficient. But stereotypes don’t just cloud judgment—they warp it. Here’s how to break free from this cognitive shortcut and start…
Sep 16
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Nigel Dessau
From Playground Rhymes to Modern Rage: The Fight Over Words
The psychology, power, and danger of treating language as harmless—or as violence.
Sep 12
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Nigel Dessau
Why Do We Sabotage Ourselves? Understanding Self-Handicapping Behavior
We often protect our self-esteem by getting in our own way. Here’s how to recognize it, stop it, and move forward with clarity and confidence.
Sep 8
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Nigel Dessau
2
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